Chennai, January 2023: Taneira, the Indian ethnic-wear brand from the house of TATA, strengthens its presence in Chennai with the launch of its third store in the city. Located on 100 ft. road in Velachery, this is the brand’s 36th store in the country and was inaugurated in the presence of Mr. Ambuj Narayan, Chief Executive Officer, Taneira.
Post receiving an overwhelming response for its tasteful range of ethnic wear ensembles at its two stores in Anna Nagar and Express Avenue Mall in Chennai, the brand has now unveiled the third store in Velachery. Sprawled across 3100 sq. ft., the new store presents a soulful amalgamation of traditional crafts in an upscale earthy setting located at Shop No. 34, 100 ft. road, opposite to Sree Gupta Bhavan, Velachery, Chennai, Tamil Nadu. The store provides an experiential shopping where customers can browse through the wide assortment of handcrafted Sarees, Blouses and Ready-To-Wear Kurta sets made with the natural, pure and authentic fabrics. To celebrate the diverse textiles and craftsmanship, Taneira houses an exquisite range of pure Kanjeevarams, South Silks, Banarasis, Pochampally Ikats, Mangalgiris, Chanderis, Maheshwaris, Jamdanis and Tussars including revival designs.
Taneira’s Kanjeevarams are an ode to the weaver, his craftsmanship and the legacy that he weaves into every warp and weft. Taneira’s heritage weaves are recreated and crafted from vintage and heirloom designs and pure zari. Using timeless motifs in non-conventional layouts, Taneira revibes and makes these sarees contemporary and chic using fresh colors. Every pure zari Kanjeevaram saree is accompanied with a zari authenticity certificate.
Speaking at the grand occasion, Mr. Ambuj Narayan, Chief Executive Officer, Taneira said, “We are happy to launch our store in Velachery, a prominent shopping destination, for the discerning women of Chennai ahead of the wedding season. We look forward to welcoming the saree lovers in Chennai to our newly launched high-street store with our design-differentiated range of handcrafted sarees from over 100 clusters across India.”
With the grand launch of its store, Taneira invites the saree enthusiasts to indulge in the intricately woven fineries. To treat them heartily, the brand is also running an inaugural Gold Coin Offer for the customers from 13th January to 17th January 2023, as part of which, Taneira will gift 0.2 grams Tanishq gold coin on shopping worth INR 20,000/-.
About Taneira:
Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers design differentiated sarees, blouses and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide the rooted yet progressive Indian women with diverse craftsmanship along with exclusive crafts and designs. The products cater to everyday fashion and all occasions that a woman would want to adorn herself for – festivals, weddings and special occasions.
In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India and has also launched ‘Weavershala’ initiative that aims to modernize the weaving techniques and at the same time preserve traditional procedures of hand weaving for the future generations. The brand has introduced frame looms along with all essential workspace facilities for the weavers in collaboration with the localised weaver-led organizations. The project that currently runs in Varanasi and Champa, plans to advance in other parts of the country.
Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 36 stores across 17 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com.