Eyeing re-entry into women’s business wear segment in its centenary year
Chennai, January 2023: The legendary 100-year old fashion brand P N RAO, which was born in 1923 is celebrating its centenary year. With 2 branches in Chennai and 5 branches in Bangalore, the brand enjoys a rich legacy and has been known for dressing up the who’s who of the city who have an eye for bespoke tailoring and fine clothing. As a big tribute to this milestone, the brand is eyeing its re-entry into the women’s business wear segment.
Machender Pishe, Chandramohan Pishe, Naveen Pishe and Ketan Pishe – Partners of P N RAO said, “P N RAO has contributed immensely to the Indian retail industry and built a unique reputation of its own as an iconic made in India brand”.
Ketan Pishe, Partner, P N RAO, said “From a humble beginning, the brand has grown along with the city and holds a very special place in the hearts of Chennaiites. Celebrating 100 years is a big milestone for us which speaks volumes about our brand and our vision and mission. While we are committed to offering the finest apparels to our customers and understand our client’s psyche, we are constantly evaluating ways and means to raise the bar and expand our customer base”.
It will be interesting to know that P N RAO started as a ladies tailoring brand which took immense pride in dressing up the British ladies in the pre-Independence days. Post-Independence, the founder’s eldest son Mr. P N Panduranga Rao learnt the art of gents pattern making which led to the brand branching off into men’s wear and has till date remained committed to offering the best in men’s wear.
“P N RAO has built one of the largest bespoke tailoring units on the outskirts of Bengaluru which is completely solar powered which demonstrates our commitment to the environment and clean and safe and hygienic manufacturing of our apparels”, added Naveen Pishe, Partner, P N RAO.
With its intention of re-entry into the women’s wear business clothing, the brand will round up into a holistic fashion wear brand for both men and women. P N RAO has always made sure that the brand remained relevant and updated in fashion wear in these 100 years and hence has been a name to reckon with, since its inception. Today with this announcement the history of glorious craftsmanship and service is going to repeat itself in women’s wear industry.
On this special occasion the brand has announced their future strategies of further expansion and specializations. The brand also felicitated top 100 names of Persons / Brands / Institutions of Bengaluru city, who have been instrumental in contributing to the city and hence creating a name for the city. Alongside they also launched the brand’s coffee table book which covers not just the brand journey, but also the city journey.
To pay respect to this great lineage the bust of late Shri Pishe Narayan Rao was also unveiled.
About P N RAO:
P N RAO started their journey back in 1923, pioneered by Pishe Narayan Rao. In the early days British officers and ladies of high rank counted on the stylised, customized perfection attuned by P N RAO. The empire expanded over the years with their characteristic suave and grace blending tradition and contemporary innovation. Over the decades, they defined men’s beau monde across the nation. The brand has become synonymous with class and quality. P N RAO has been the choice of men’s wear with their seven stores, spread across Bengaluru and Chennai. Constant upgrade and superior quality have buttoned up their suit of success. In the post-independence era this brand has revolutionized men’s tailoring under P N Panduranga Rao and starred as a trend setter in ‘ready to wear’ clothing. P N RAO is having one of the largest bespoke tailoring facilities in the country with solar powered units in Hoskote industrial belt.