Vivo Pro Kabaddi League Season 8 is set to begin from 22nd December 2021
Chennai: Amaze, one of India’s youngest and fastest-growing inverter and inverter battery brands, has signed a deal to become the official sponsor of UP Yoddha for the 2021-22 season of the Pro Kabaddi League. As a part of this association, the ‘Amaze’ logo will feature prominently on the UP Yoddha players’ uniforms, allowing the brand to build brand recognition amongst younger audiences and sports fans across the country.
Speaking on the announcement, Mr. Amit Shukla, Country Head, Power Solution Business, Luminous Power Technologies Pvt. Ltd. said, “We are incredibly excited to be supporting UP Yoddha, one of the most promising teams in the Pro Kabaddi League, this season. Kabaddi, as a sport, has grown significantly over the years. The Pro Kabaddi league has popularized the Indian-origin sport even more and has created a strong connection with sports lovers and younger audiences. Alongside UP Yoddha, we hope to make this season an incredibly engaging, memorable, and entertaining spectacle.”
Speaking about the partnership, Col. Vinod Bisht, CEO, GMR League Games, said, “We, at UP Yoddha, are delighted to partner with ‘Amaze’ as our official sponsors for Season 8 of the Pro Kabaddi League. We have always thrived on popularising the sport in the state of Uttar Pradesh, lighting hope in many hearts as now the youth of the state can see a career for themselves from the sport of Kabaddi. What makes this partnership with Amaze more symbolic is our common goals of lighting up lives and households in our own ways. Kabaddi as a sport represents virtues such as power, versatility and trust and Amaze as a brand also possess these virtues and that’s what makes this partnership stronger. We look forward to a fruitful partnership with the brand and a successful season ahead.”
Vivo Pro Kabaddi League is a ground-breaking initiative by Mashal Sports Pvt. Ltd. and Star India Pvt. Ltd. Backed by the Amateur Kabaddi Federation of India (AKFI) and supported by participating members of the International Kabaddi Federation (IKF) and the Asian Kabaddi Federation (AKF), the League has witnessed tremendous growth over the past seasons.